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I’m a new subscriber and this is the first article I read and I knew this is the place I needed to be. Thank you for writing this. I visited the Philippines from California in 2010 with my mom and I hadn’t been there since the early 90s when I was very young. I was saddened by the skin whitening ads everywhere. At that point in my life I had done a lot of work in loving my brown skin and it was such a sad feeling witnessing that sort of beauty standard there.

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Salamat for writing about these facts! It’s disheartening for me when I visit the PI and people constantly tell me I don’t look Filipino, even tho both of my parents are. I’ve gotten comments about my “pointy” nose my whole life and people ask me where I got it (my answer is always my ancestors). However, I do have faith in our younger generations who want to embrace our brownness, despite the deeeep colonial structures that plague our people.

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